All post-secondary institutions proclaim a commitment to diversity and inclusion\n(D&I); it is precisely the universality of these pronouncements that\ndisqualify them as a source of competitive advantage as the term is properly\nunderstoodâ??something valuable, rare, inimitable, and non-substitutable.\nThis paper describes a more expansive approach to diversity and inclusion\nundertaken at University of Maryland University College Europe, which has\nadvanced D&Iâ??s role and contribution from providing compliance and advocacy\nto creation and promotion of competitive advantage, using examples\nfrom its MBA program to illustrate key concepts. Coined â??lunch-bucket\nD&Iâ?, the approach honors traditional D&I initiatives and programs, but\nadds a supplemental focus on integration of embedded inclusive practices into\nthe daily work of students, faculty, and staff to create a uniquely inclusive\nenvironment that attracts and retains top talent. Combined with its formal\nD&I programs and Speak Up! initiatives, UMUC Europeâ??s â??lunch bucket\nD&Iâ? approach demonstrates the potential for D&I to be leveraged to create\ntrue competitive advantage in post-secondary education.
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